Founder, content creator, and endurance athlete.

I’m Chris, an entrepreneur and content creator building businesses, pursuing moderately unreasonable goals, and sharing what I learn along the way.

Brands I’ve Worked With

GarminBenQUltrahumanCalDigitInsta360AutonomousTen ThousandKetone IQMoftOrbitKeySandmarcEveryday DoseCoca-Cola

Start here

Explore

The guides, the gear, the story, and ways to work together—here’s where to go next.

Writing

Journal

Notes on training, building, and everything in between — written as it happens, not after the fact.

Goal Setting - How to Set Goals and Why it Matters

A practical breakdown of goal setting—why writing goals matters, how to build real action plans, and the systems I’ve used to stay accountable and actually follow through.

I Did An Ironman 70.3 Without Any Training - Here's What Happened

Is it possible to complete a Half Ironman with zero training? Yes. Would I recommend it? Probably not. This is a brutally honest race report from Ironman Ohio 70.3 — what went right, what went wrong, and what happens when confidence outpaces preparation.

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Currently

  • TrainingRiding Chicago to New York City — August 2026.
  • RacingSponsored cyclist for Dragonspine Cycling, riding Factor bikes.
  • CreatingGrowing the YouTube channel, past 60K subscribers.
  • BuildingWhat's next, after exiting two companies.